Master strategic marketing
Digital marketing is a marketing process which leads to the development of any organization or brand by using a variety of digital channels such as email, social networks etc.
ZozSoft has it’s own initialisation on Digital marketing to grow up the small scale business by online level. We are currently supporting for the below platforms in Digital marketing.
Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones. The fundamental concept in digital marketing is based on the inbound marketing approach or generally it's called customer centric approach.
Digital Marketing can be defined as promoting of brands or products and services using all forms of digital advertising. Digital marketing uses Television, Radio, Internet, mobile and any form of digital media to reach customers in a timely, relevant, personal and cost-effective manner
Apart from using many of the techniques and practices contained within the category of Internet Marketing, digital marketing extends beyond this by including other channels that do not require the use of the Internet. Due to non-dependence on the Internet, the field of digital marketing includes a whole lot of elements such as mobile phones or cell phones, display / banner ads, sms /mms, digital outdoor, and many more.
Remarketing plays a major role in digital marketing. This tactic allows marketers to publish targeted ads in front of an interest category or a defined audience, generally called searchers in web speak, they have either searched for particular products or services or visited a website for some purpose.
Pull and Push Marketing:
Two different forms of digital marketing exist: In pull digital marketing, the consumer does not actively seek the marketing content, often via web searches or opening an email, text message or web feed. Websites, blogs and streaming media (audio and video) are examples of pull digital marketing. In each of these, users have to navigate to the website to view the content. Only current web browser technology is required to maintain static content. Search engine optimization is one tactic used to increase activity. In push digital marketing the marketer sends a message without the consent of the recipients, such as display advertising on websites and news blogs. Email, text messaging and web feeds can also be classed as push digital marketing when the recipient has not given permission to receive the marketing message .
Both Push and pull message technologies can be used in conjunction. For example, an email campaign can include a banner ad or link to a content download.
We are having dedicated marketing team who can fulfil your marketing requirements and produce the relavant results.
- Bulk SMS
- Bulk email
- PPC campaigns (Google, Bing & Yahoo)
- Social media promotions
- SEO (Search Engine Optimisation)
- Affiliate Marketing
- Display advertising
- Access to Support via Phone, Ticket System (E-mail) and Live Chat
- Quality Assurance team to enforce customer satisfaction